Telindus | Issues based campaign

The business environment is changing. We no longer work from 9am to 5pm at a single desk in a single location. Instead, we are moving towards a flexible environment in which the business world can deliver office services anywhere, anytime.

Office workers expect to access applications from multiple locations – their main office, their home, satellite offices and on the move. Whatsmore, they don’t expect speed to be comprised. However, some applications still fail to deliver. This raises questions as to what extent companies’ networks are being thwarted by their own employees using non-business-critical applications for personal use when in the office.

Telindus’ experience with customers across all business sectors reveals that network managers struggle to control network usage, and users are constantly frustrated when their critical applications fail to run at the optimum speed. In many cases, this is due to non-critical traffic (for example, YouTube, social networking, radio streaming, etc), which continues to grow and impact the performance of business-critical applications.

Campaign
Lighthouse PR recommended a campaign that centred around a nationwide survey of office workers. The research identified and examined what demands are being placed on corporate networks compared to home networks. Do consumers really understand how their internet usage affects the speed of business-critical applications in the office?

On behalf of Telindus, Lighthouse PR commissioned a quantitative survey of 1,000 UK office workers, across various industry sectors. From the results, Lighthouse PR developed a press release highlighting the pressures that office workers are placing on company resources, and identifying how organisations can address this issue without resorting to draconian measures. Tailored stories were pitched to the national, regional, IT trade and HR press, linking the research to Telindus’ proposition for assigning business bandwidth appropriately.

Results
Lighthouse PR exceeded its coverage targets, with the survey generating almost 40 articles across the national, regional, IT trade and HR press. The story also struck a chord with the blogging community and it was covered on more than 30 blogs, reaching as far a field as Australia, China, Romania, Poland and Canada.

Interviews were also secured with Sky News and Telecom TV.