Telecoms 2.0 campaign shortlisted for two PRCA awards

27 October 2008

Rainier PR client ntl:Telewest Business has been shortlisted as a finalist in two categories in the 2008 Public Relations Consultants Association Awards (PRCA), for its brand repositioning campaign Telecoms 2.0.

Developed in conjunction with Rainier PR, the Telecoms 2.0 campaign has been shortlisted in both the Technology and the New Media, Digital and Broadcast award categories.

Positioning ntl:Telewest Business and its Next Generation Network as the future of telecoms the campaign used digital channels to provide a platform for customers, analysts and the company’s senior executive team to bring its proposition to the wider market and generate debate.

The PRCA awards recognise excellence by PR professionals and provide the industry with annual benchmarks for best practice.

Stephen Waddington, managing director, Rainier PR, said “To be shortlisted for one award is great, but two categories really highlights the creative strength of this campaign. It also underlines Rainier PR’s position as an agency that can help firms embrace the new media space to achieve tangible benefits.”

The winners will be announced on the 4 November at the London Marriott. The full PRCA Awards shortlist is available online.